How Illuminate Chiropractic Became ChatGPT’s #1 Recommendation for a Chiropractor in West Hills
How Neighborly Media helped Illuminate Chiropractic become ChatGPT’s top chiropractor recommendation in West Hills through SEO & AEO
An integrated SEO, AI-search, reputation, website, and paid advertising strategy helped Illuminate Chiropractic strengthen its visibility across the customer journey
When people need a chiropractor, they increasingly turn to AI platforms like ChatGPT alongside traditional search engines such as Google.
That shift creates a new challenge for local businesses: appearing prominently in Google is no longer enough. Businesses also need a clear, credible, and consistent online presence that AI platforms can understand and confidently recommend.
Neighborly Media helped Dr. Eric Pinto and Illuminate Chiropractic build that presence.
When ChatGPT was asked to identify the best chiropractor in West Hills, California, Illuminate Chiropractic appeared as the top recommendation in our observed search test. This result reflects the broader authority the practice has built through coordinated search engine optimization, answer engine optimization, website management, local listing optimization, reputation management, and paid advertising.
About Illuminate Chiropractic
Illuminate Chiropractic is a chiropractic and wellness practice led by Dr. Eric Pinto in West Hills, California. The practice helps patients address concerns including back pain, neck pain, sciatica, headaches, migraines, whiplash, and other mobility or wellness needs.
Dr. Pinto had already created a strong patient experience. The opportunity was to ensure that the practice’s digital presence accurately communicated its expertise, services, reputation, and local relevance wherever prospective patients searched.
Neighborly Media developed an integrated digital marketing strategy designed to make Illuminate Chiropractic easier to discover, evaluate, and contact.
The Challenge?
Local healthcare search is competitive.
Illuminate Chiropractic needed to compete not only with other chiropractors in West Hills, but also with practices serving surrounding areas throughout the San Fernando Valley. Meanwhile, discovery behavior was expanding beyond standard Google searches into conversational platforms such as ChatGPT.
Winning this visibility required more than targeting a few keywords.
The practice needed:
Service pages aligned with real patient questions and search intent
Accurate and consistent local business information
Strong patient reviews and thoughtful review responses
A website that clearly explained each treatment and encouraged appointments
Content structured for both search engines and AI answer platforms
Paid advertising capable of generating demand while organic visibility grew
Each channel needed to reinforce the same signals of relevance, credibility, and local authority.
Our Integrated Strategy
Search Engine Optimization
We expanded and optimized Illuminate Chiropractic’s website around the conditions and services prospective patients actively search for.
This included improving existing pages and developing dedicated content around services such as:
Back pain relief
Neck pain and whiplash treatment
Sciatic nerve pain treatment
Headache and migraine care
Red light therapy
Hydrogen inhalation therapy
Each page was structured around a specific patient need rather than relying on one generic chiropractic services page. We strengthened page titles, headings, URLs, internal links, service descriptions, and local relevance so search engines could better understand what Illuminate Chiropractic offers and where the practice operates.This allowed the strategy to improve over time rather than relying on assumptions about what the audience might want.
Answer Engine Optimization
We also optimized the website for discovery through AI answer engines such as ChatGPT.
Answer engine optimization, or AEO, helps AI platforms understand a business well enough to reference or recommend it when users ask conversational questions.
For Illuminate Chiropractic, this meant creating content that clearly answered questions prospective patients might ask, including:
Who is the best chiropractor in West Hills?
Where can I get chiropractic treatment for sciatica?
Can a chiropractor help with headaches or migraines?
Where can I find back or neck pain relief near West Hills?
What chiropractic and wellness services are available locally?
We made important information easier for search engines and AI systems to interpret by using clear service definitions, question-led content, locally relevant language, and consistent information across the website and external business profiles.
Local Listing Optimization
For a location-based practice, Google Business Profile and other local listings play a critical role in discovery.
We strengthened Illuminate Chiropractic’s local presence by:
Expanding its Google Business Profile service listings
Writing locally optimized service descriptions
Publishing consistent Google Business Profile posts
Maintaining accurate practice information
Aligning listing content with website services
Reinforcing relevance for West Hills and the surrounding San Fernando Valley
These signals help search platforms connect the practice with users looking for nearby chiropractic services.
The Result: A Top Recommendation in ChatGPT
In our observed test, when ChatGPT was asked for the best chiropractor in West Hills, Illuminate Chiropractic appeared as the number-one recommendation.
No business can guarantee a permanent first-place ranking in ChatGPT. AI-generated answers can change based on the wording of the prompt, available sources, user context, location, and updates to the platform.
However, the result is still strategically meaningful.
It demonstrates that Illuminate Chiropractic has developed enough relevance, authority, local context, and online credibility for an AI platform to confidently surface the practice ahead of other local options.
That result was not driven by one isolated tactic. It came from building a connected digital presence across:
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Optimized service pages to improve visibility for high-intent chiropractic searches in West Hills and the surrounding area.
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Structured content to help AI platforms like ChatGPT understand, reference, and recommend the practice.
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Continuously improved the website’s content, usability, lead capture, and conversion paths.
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Enhanced services, posts, and business information to strengthen local search and Google Maps visibility.
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Managed reviews and personalized responses to reinforce trust, credibility, and patient satisfaction.
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Ran targeted campaigns to reach prospective patients and generate qualified appointment inquiries.
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Aligned service details across the website and local listings to improve clarity for patients and search platforms.
Why This Matters for Southern California Businesses
Consumer discovery is becoming increasingly fragmented.
Prospective customers across Los Angeles, Orange County, the Inland Empire, and the San Fernando Valley are no longer relying on a single channel. They might discover a business through Google Maps, ask ChatGPT for a recommendation, read reviews, visit the company’s website, and encounter a paid advertisement before making contact.
Businesses that manage each of these channels separately risk creating an inconsistent or incomplete digital presence.
Neighborly Media helps Southern California businesses build connected marketing systems that improve visibility across traditional search, local search, AI-generated answers, websites, reviews, and paid media.
The goal is not to chase one ranking. It is to become one of the clearest and most credible answers wherever potential customers search.
Build a Business That AI Platforms Recommend
Neighborly Media helps brands build strategic content and paid media systems designed to grow the right audience, generate demand, and support real business outcomes.
If your business is difficult to find, poorly represented online, or absent from AI-generated recommendations, we can help you build a stronger digital presence.
